ASAP Local — Privacy Policy
Effective date: 11 September 2026
Last updated: 11 September 2026
1. About this Privacy Policy
ASAP Local is a UK-based marketplace that connects customers looking for local services with independent professionals and businesses able to provide those services.
This Privacy Policy explains how Asap Local Ltd, trading as ASAP Local, collects, uses, stores and shares personal information when you use our website, mobile application, marketplace or related services.
In this Privacy Policy:
- “ASAP Local”, “we”, “us” and “our” means Asap Local Ltd.
- “you” means anyone using ASAP Local.
- “Customer” means a person or organisation looking to obtain services.
- “Professional” means a tradesperson, service provider, sole trader, company or other business offering services through ASAP Local.
Data controller:
Asap Local Ltd
Company number: 17360048
Registered office: 30 The Green, Evelyn Grove, Bordon, United Kingdom, GU35 9GZ
Email: privacy@asaplocal.pro
2. Information we collect
We collect information necessary to operate a safe and useful marketplace.
2.1 Account information
This may include:
- Name
- Email address
- Mobile number
- Password/authentication information
- Profile photograph
- Account preferences
- Communication preferences
2.2 Customer information
If you use ASAP Local as a customer, we may collect:
- Job descriptions
- Photographs and videos
- Property/service location
- Preferred dates and times
- Budget
- Service requirements
- Messages with Professionals
- Booking information
- Payment and transaction information
- Reviews and ratings
2.3 Professional information
Professionals may be required to provide:
- Legal name
- Trading name
- Business type
- Date of birth where required
- Company number
- Business/trading address
- Contact information
- Services offered
- Service areas
- Years of experience
- Qualifications
- Professional registrations
- Insurance information
- Portfolio photographs and videos
- Pricing information
- Business history
- Banking and payout information
3. Identity and professional verification
To protect customers and the integrity of the marketplace, we may conduct verification checks on Professionals. Depending on the services offered, these may include:
- Identity verification
- Address verification
- Business registration checks
- Companies House checks
- Professional registration checks
- Qualification checks
- Insurance checks
- Insolvency checks
- Director and company checks
- Disqualification checks
- Fraud and duplicate-account checks
- Public-record checks
- Adverse-media checks
- Other proportionate risk checks
Not every Professional will be subject to every check. The checks required may depend on the type and risk level of the services offered. Where possible, ASAP Local will retain the verification result and relevant reference information rather than unnecessary copies of underlying documents.
4. How we use personal information
We may use personal information to:
- Create and administer accounts.
- Connect Customers with Professionals.
- Publish and manage jobs.
- Allow Professionals to submit quotes.
- Facilitate bookings.
- Process payments and payouts.
- Provide customer support.
- Verify Professionals.
- Check qualifications, registrations and insurance.
- Prevent fraud and duplicate accounts.
- Protect users and the marketplace.
- Investigate complaints.
- Manage reviews and ratings.
- Improve our services.
- Maintain platform security.
- Send service-related communications.
- Send marketing where legally permitted.
- Meet legal and regulatory obligations.
- Establish, exercise or defend legal claims.
- Detect and prevent prohibited activity.
5. Our lawful bases
We process personal information using one or more lawful bases under applicable UK data protection law. These may include:
Contract
Where processing is necessary to provide the services you have requested. For example, processing your address so a Professional can quote for a job.
Legal obligation
Where we are required to process information to comply with the law.
Legitimate interests
We may rely on legitimate interests for purposes including:
- Marketplace security
- Fraud prevention
- Account security
- Professional verification
- Service improvement
- Customer and Professional protection
- Network integrity
- Preventing abuse
- Enforcing our Terms
Where we rely on legitimate interests, we consider whether the processing is necessary and balance our interests against your rights and freedoms. The ICO’s current guidance specifically requires organisations relying on legitimate interests to identify the interest, assess necessity and carry out a balancing assessment (Information Commissioner’s Office).
Consent
Where consent is required by law, we will request it. You can withdraw consent where processing is based on consent.
6. Verification and sensitive information
Certain verification processes may involve information that receives additional protection under UK data protection law. This can include:
- Biometric information used for identification
- Criminal-offence information
- Other specially protected information
We will only process such information where we have the appropriate lawful basis and any additional legal condition required. We may use specialist third-party providers for identity and verification checks. We do not intend to create or maintain our own unrestricted database of criminal or financial information.
7. Automated systems and profiling
ASAP Local may use automated tools to help:
- Detect fraud
- Detect duplicate accounts
- Identify suspicious behaviour
- Match Customers with Professionals
- Prioritise security alerts
- Assist verification
- Improve search results
Automated tools may flag an account or transaction for further review. Where applicable law provides additional rights regarding solely automated decisions that have legal or similarly significant effects, we will provide the safeguards required by law.
8. Information shared with Customers and Professionals
To operate the marketplace, certain information may be shared between users.
For example, a Professional may receive:
- Job description
- Relevant photographs
- Approximate/service location
- Preferred dates
- Budget information
- Information necessary to prepare a quote
A Professional profile may display:
- Business/trading name
- Profile photograph/logo
- Services
- Service areas
- Reviews
- Ratings
- Portfolio
- Experience
- Verification badges
We will not publicly display information such as:
- Identity documents
- Bank account numbers
- Payment-card details
- Private verification results
unless disclosure is required or authorised by law.
9. Payment information
Payments may be processed through third-party payment providers. ASAP Local may receive:
- Transaction amount
- Payment status
- Transaction reference
- Refund information
- Payout information
- Payment method information
Where possible, complete payment-card details are handled by the payment provider rather than stored directly by ASAP Local.
10. Third-party service providers
We may use third-party providers for:
- Hosting
- Identity verification
- Payments
- SMS
- Push notifications
- Analytics
- Fraud prevention
- Security
- Customer support
- Professional verification
- Document storage
- Business information
- Professional registration checks
Those providers may process information on our behalf or, depending on their role, as independent controllers.
11. Location information
We may process location information to:
- Find Professionals near a Customer
- Calculate approximate travel distance
- Display service areas
- Improve matching
- Prevent fraud
- Facilitate bookings
We aim to disclose only the location information necessary for the relevant transaction.
12. Cookies
We use cookies and similar technologies for:
- Essential functionality
- Authentication
- Security
- Preferences
- Analytics
- Performance
- Marketing where permitted
Non-essential cookies will be managed in accordance with applicable law and our Cookie Policy.
13. Marketing
We may send marketing communications where legally permitted. You can unsubscribe from marketing communications at any time.
You may still receive essential messages concerning:
- Your account
- Jobs
- Quotes
- Bookings
- Payments
- Security
- Verification
- Complaints
14. Data retention
We retain information only for as long as reasonably necessary. Retention periods depend on:
- The type of information
- Why we collected it
- Legal requirements
- Fraud-prevention requirements
- Financial record requirements
- Dispute periods
- Potential legal claims
When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
15. International transfers
Some service providers may process personal information outside the UK. Where this occurs, we will use appropriate safeguards required under applicable UK data protection law.
16. Security
We use appropriate technical and organisational measures to protect personal information. These may include:
- Access controls
- Encryption where appropriate
- Authentication
- Logging
- Monitoring
- Secure hosting
- Staff access restrictions
- Data minimisation
- Backup and recovery controls
No online system can guarantee absolute security.
17. Your rights
Subject to applicable law, you may have rights to:
- Access your information
- Correct inaccurate information
- Request deletion
- Request restriction
- Object to processing
- Request data portability
- Withdraw consent
- Object to direct marketing
- Request information about certain automated decisions
Requests should be sent to: privacy@asaplocal.pro
You can also complain to the Information Commissioner’s Office (ico.org.uk). The ICO requires privacy information to explain purposes, lawful bases and legitimate interests where applicable (Information Commissioner’s Office).

